Zenday Associates - Organization, Communities, Learning, and Knowledge

Organisational.Development
The field of Organisational Development is growing rapidly in the business world and receiving increasing attention in the academic literature. Zenday Associates is at the forefront of research into Communities of Practice, a key new area of Organisational Learning and Knowledge Management.
All businesses rely on Knowledge Management to some degree, either by way of articulated strategy or unconsciously. Large companies in particular owe their Market Value (Capitalization) not just to their intangible knowledge assets but on their ability to leverage them. Service organisations depend increasingly upon their ability to leverage knowledge assets and knowledge flow to achieve service level targets and improve efficiency. In the increasingly dynamic competitive landscape of the 21^st century the creation and retention of true competitive advantage depends entirely upon the management of knowledge assets and organisational learning.
Examples of where knowledge flow or knowledge transfer techniques can be put to good effect are:
Marketing Market entry Brand awareness	Strategy Employee 'buy-in' Emergent strategy	Training and development Skill transfer Capability retention
Communications Employee communications Value negotiation	Operations Efficiency Productivity	Human Resources Employee retention Employee actualization
The core of the Zenday Associates process for implementing Knowledge Management involves
Understanding your business and its objectives your people and their motivators how people interact with technology how knowledge flow adds capital value how to manage and leverage knowledge assets			Building a knowledge strategy based upon your business objectives a capabilities based view of the business collaborative technologies the metacapabilities required to build ... true competitive advantage
To achieve this the Zenday Associates process toolbox involves just some of the following... click here to see
See the Zenday Associates "Conceptual Framework for a Knowledge Management Strategy" model
To discuss your OD needs with a Zenday Associates partner Contact Us by email fax phone or on-line.